Monday, 9 May 2011

Leon Restaurant

''Welcome to Leon. What fuels us is the belief that food should taste good and do you good. And that everyone should be able to enjoy it. To do this, we’ve set about to change the face of fast food.
Our food is naturally full of flavour, full of goodness, and from people we know and like. We cook with seasonal ingredients, olive oil and fresh herbs and spices.
We only buy meat from farms that we trust. We visit them regularly and we’ve now received recognition from the RSPCA for the care we take in our sourcing. We are fans of naturally low-GI foods so we make our brownies with dark Valrhona chocolate and instead of flour we use ground almonds and instead of ordinary sugar we use fruit sugar. We believe you can have your cake and eat it.
Back when we had one restaurant, what really made us believe we were on the right track was the passion, support and input of people who eat with us; it wasn’t all plain sailing, but the overriding message was that you were glad we were around. We hope you continue to think this and thanks for all your support so far. If you have anything to ask, say or suggest, feel free. People have been very kind about Leon but we’ve got a long way to go and we think there is always room for improvement''

Their website has a neutral quality and that works well with their type of food as they use natural products:
 Here is what their menu's look like, they are clear and easily readable with a description of the each course:
I like these little symbols that they use within their menu as codes to tell the customer an insight into things such as if the course is low in fat, wheat free, gluten free, etc.
 Here is the tabel of all the nutritional information and also includes a calorie intake:
 Leon has many restaurants in the city on London and they use these hand drawn images to show where they are. This gives a personal quality to 'Leon', and gives a less formal appearance.
 Here are some of their reviews and awards:
 They offer you a chance to join their club which they send treats out for being loyal to them:
Here is their recruitment poster, which I like as it reminds me of an old movie poster:
Leon is also dedicated to becoming more sustainable:
''Sustainability is about managing not only the financial but also the social and environmental impact of a business.
Leon is proud to be a founding member of the Sustainable Restaurant Association. The association exists to help restaurants become more sustainable in the way they source their ingredients, engage with their local community and manage their impact on the environment. The restaurant industry has a huge impact on the food chain - restaurants account for almost half of what the British spend on food – and if we behave more sustainably, this will eventually trickle down through the food production system, with enormous consequences for the way we farm and eat.
In January 2010 Leon was audited by the Sustainable Restaurant Association and awarded a ‘silver’ mark. While we are pleased that this recognises some of the work we have done on sustainability, we know we have a long way to go. In particular this year we will be working on three things:
1. Measuring the water we use and conserving it.
2. Increasing our engagement with local communities.
3. Increasing the seasonal elements of our menu.''

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