Apple Mac

This visual metaphor symbolises an apple, and is a sign for Apple Mac Technology. An apple does not bear any physical relations to technology. However, they are intrinsically linked and the viewer can make association with what is represents, as it signifies quality, modernism, technology, lifestyle, creativity and independence.

Jerry Uelsmann

I think this image by Uelsmann is a visual metaphor. The image of a woman's face alone would not bear relations with a mans fist, however, when you see them together the metaphor conveys a comparison between them to represent physical abuse towards the woman.

James Montgomery Flagg

This similar piece released in American in 1917, a few years later than the Lord Kitchener piece, uses the visual metaphor of 'Uncle Sam pointing directly at the viewer' in tandem with the tagline ' I want you for U.S.Army'. It was used for army recruitment because the Lord Kitcheneer piece was successful in Britain. I think this piece works well as Uncle Sam is easily recogniseable tov the public as a patriotic symbol of America, and as he points directly at the viewer, you are instantly dragged in.

James Victore

Again in another piece by James Victore, the visual metaphor of 'two mating rabbits' is used with the tagline 'Use a Condom' as a humourous way of promoting safe sex. I think this works as the image of a condom is also used to transfer meaning from that to the image of the rabbits.

James Reid

Within this piece of Graphic Design, used as the Album Cover for the Sex Pistols in 1977, the visual metaphor of the internationally recogniseable image of the Queen, used with the tagline 'God Save The Queen', is a way of capturing the energy and frustrated anger of contemporary youth-culture., during the punk movement. Through this anarchic style, it is also mocking the creative refienement of Modernism, and is doing so by defacing the image of the Queen.

James Victore

A visual metaphor is used to transfer the meaning from one image to another. Although the images may have no close relationship, a metaphor conveys an impression about something relatively unfamiliar by drawing a comparison between it and something familiar.

This poster uses the visual metaphor 'a skull pulling its tongue out' in tandem with the tag line 'The Death Penalty Mocks Justice' to exploit the power of cliches. This was a poster for the 'National Association for the Advancement of Coloured People'. I think this piece works as the skull is representing the death penalty, and as it pulls its 'American flag' tongue out, it is clearly mocking the justice within American.