Egoiste - by Madeleine Skjelland Eriksen
This packaging is driven by the audience as it was created to be appealing to the blind, visually impaired and people with regular eye sight. It is clearly aimed at men, and the stock made out of steal underlines the masculinity and sophistication.
Billboards by Kudos:
These buildboard are clearly context driven. If they were not placed in the right place they wouldn't work, because the environment around them is as important as the design itself. In order to capture the natural aspects of their products, they used a billboard using nature itselft to represent their product. A perfectly placed billboard that uses the sunset and moonlight to illustrate their superior hair color products and change the hair color of the billboard. Target audience- women.