Wednesday, 29 September 2010

Design for Print - Illustrator

For Help go to Hardrive-Users-Shared-CS5 Manuals

-change, create own using colour pallette
-small list view, gives more colour info (CMYK)

Add used colour
-adds colour swatched of those used, made in swatches

New Swatch
-tick global, changes all objects of the same colour to another colour
-can create tints of swatch if global is ticked
   -change tint% - then create new swatch

Spot Colour
-pre mix, not CMYK

Pantone Colour
-open swatch library
-colour books
-small list view
-show find field
-add swatches - click

Save swatches as library
-to open again go to 'open swatch library - used defined -choose saved...
-save swatches as ASE' - so they can be used in other Adobe programs

Tuesday, 28 September 2010

Print Analysis

1. Box packaging for 'Nerds' sweets:
Process- Litho
Hexographic Printing (6 colour)
Stock- Card (Satin), it is solid but can also be folded and perforated
Format- 3D
Finishing- Folded, perforated, glued, tabbed
Specials- None
Target Demographic- In America it would be for children. In England maybe for collectors as the product is not available here anymore
Cost Band: Budget as it would be mass produced, does not have a special finish
Quantity: Mass produced
Competition: It differs from other similar products as it's form the well known 'Wonka' brand, box form ratehr than sweet wrapper, it is retro and possibly a collectable

2. Keyring/Bottle Opener for Sol (Lager)
Process- Acid etched
Stock- Metal, strong enough to open bottle tops with
Format- Special
No Specials or Finishings
Target Demographic- Freshers, students
Cost band- cheap/budget as it was handed out for free
Quantity- Mass produced
Competetition- Keyrings/bottle openers for other brands of alcohol. Plain/metal

3. Canvas bag for Hi-Fi Club
Process- Screen Print
Colours- Black (K) Block Colour printing
Stock- Canvas/cotton
Format- Standard
No finishings or Specials
Target- Freshers, students
Cost Band- Budget/cheap suggested, as it was handed out for free and is only single colour printed
Quantity- Mass produced
Competetion- Similar bags for other clubs. However, logo stands out

Lithography (Rotary Printing - Litho - Planographic)

Lithographic printing is well suited for printing both text and illustrations in short to medium length runs of up to 1,000,000 impressions. Typical products printed with offset printing processes include:

General commercial printing Quick printing
Newspapers Books
Business Forms Financial and Legal Documents
Offset Lithographic Printing Process Overview

Lithography is an "offset" printing technique. Ink is not applied directly from the printing plate (or cylinder) to the substrate as it is in gravure, flexography and letterpress. Ink is applied to the printing plate to form the "image" (such as text or artwork to be printed) and then transferred or "offset to a rubber "blanket". The image on the blanket is then transferred to the substrate (typically paper or paperboard) to produce the printed product.

Sheet Fed:
In sheet-fed offset, “the printing is carried out on single sheets of paper as they are fed to the press one at a time.” Sheet-fed presses use mechanical registration to relate each sheet to one another to ensure that they are reproduced with the same imagery in the same position on every sheet running through the press.

Web fed:
A high run, speed printing press that uses rolls of paper rather than individual sheets.

Web Offset Perfector Presses are beneficial in long run printing jobs, typically press runs that exceed 10 or 20 thousand impressions. Speed is a huge factor when considering turn around time for press production; some web presses print at speeds of 3,000 feet per minute or faster. In addition to the benefits of speed and possible faster turn around times, some web presses have the inline ability to print, but also cut, perforate, and fold. Web offset perfector presses uses roll-fed paper and blanket to blanket method. The delivery system includes an oven that cooks the inks for higher speed (preventing ink offset), and then folds and trim the book. A book on a Web press is usually made-up of 16 or 32 pages depending on the size of the press.