Tuesday, 29 November 2011

Brief 2 - Fedrigoni - Animals

I have decided to use 4 animals, to represent each book of the 'Paper Selection Tool'.
These books colours are Warm, Cool, Neutral Browns, Neutral Greys, so I wanted to use animals with recognisable patterns/features in these colour ranges.

One idea I had was to use fish in the 4 colour ranges to have an Aquarium theme, however it was hard to find appealing fish in brown colours.

I also looked at animals that are at the zoo, that have recognisable colours for each paper selection book.
I feel these work better, and the animals that I want to use to promote the Tool are:
Warm - Tiger
Cool - Peacock
Neutral Brown - Giraffe
Neutral Grey - Zebra

I also want to look into colour gradients for each of the colour books that could be re-produced use ding the process of screen printing, to represent the range of shades.

The colour gradients:
Warm - pink, red, orange, yellow
Cool - green, blue, purple
Neutral Browns - brown, beige, cream
Neutral Greys - white, light grey, dark grey, black

Monday, 28 November 2011

Brand Identity

Liverpool English Pub:


Thursday, 24 November 2011

The Sedish Denim Miracle


This ink refers to brands such as Dr. Denim and Cheap Mondays

Clothign Tag

A tag for the size of the piece of clothing. Also contains a barcode, price and information of the cut of the clothing.

Wednesday, 23 November 2011

Wine Packaging - 7 Deadly Sins


''The Spanish design agency Sidecar Publicidad has released a series of wine label designs for each of the seven deadly sins.  Envy, Lust, Gluttony and the rest are all here, represented in visually striking forms.  That bright, shiny gold bottle inspires envy, and the red, lingerie-laced bottle is as lusty as it gets. These label designs by Sidecar are some of the best we’ve seen, a collection where each label tells a story and the bottles come together to communicate a message.''








Tuesday, 22 November 2011

GF Smith

Here is a mail out postcard from paper manufacturer GF Smith, and they play on their ''Britishness''

''For over 100 years, GFSmith have been trading from their warehousing and manufacturing head quarters in Hull, East Yorkshire as specialty paper merchants. They source and manufacture some of the most interesting, beautiful and also unusual papers for the Graphics and Printing Industries.
GFSmith cards and papers get used in a multitude of creative ways from simple business cards, to elegant stationery and exquisite invitations. Folders, brochures and annual reports to greetings cards and packaging. 
This tradition and innovation from 100 years of experience make GFSmith some of the most unique and respected paper people in the world. As their beautiful union jack emblazoned, red, white and blue triplexed, metallic screenprinted, 350gsm colourplan mailer says…
GFSmith are British
GFSmith are privately owned
GFSmith are independent
GFSmith are 110 years old
GFSmith are unique''

Similarly to Fedrigoni they have their own swatch book tool for selecting papers, design by SEA.

Tuesday, 15 November 2011

Retail Design Blog

Here's a great blog I found with some inspiring retail design:


Dr Denim

Dr Denim Book about the Brand

Brief 4 - WAVEN - Brand Concepts

I looked into some brands to find out about their concepts and how they have adapted it to their clothing ranges.


Chocolate Sins from Whittard:

A similar concept to my ice-cream parlour, with use of the 7 Deadly Sins

Which means my idea needs to be better than this!

Point of Sale


Monday, 14 November 2011

Design for Print Workshop 03


8 Pages Reader Spread PDF:

8 Page Printer Spread PDF from a Postscript file:

Journal de Nîmes

Journal de Nîmes - No 5

-The British Issue

Journal de Nîmes No 6

-The Dutch Issue

Brief 4 - Different Weave Designs

Thursday, 10 November 2011

7 Deadly Sins

Gluttony is an inordinate desire to consume more than that which one requires.

Pride is excessive belief in one's own abilities, that interferes with the individual's recognition of the grace of God. It has been called the sin from which all others arise. Pride is also known as Vanity.

Envy is the desire for others' traits, status, abilities, or situation.

Lust is an inordinate craving for the pleasures of the body.

Anger is manifested in the individual who spurns love and opts instead for fury. It is also known as Wrath.

Greed is the desire for material wealth or gain, ignoring the realm of the spiritual. It is also called Avarice or Covetousness.

Sloth is the avoidance of physical or spiritual work.

Blue Blood

Wednesday, 9 November 2011

Honey & Mackie's

Some modern, fun designs for an ice cream parlour by Wink:


Monday, 7 November 2011

Thursday, 3 November 2011

Fedrigoni - Imaginative Colours Tool

Starting from the brand-new Imaginative Colours system, a chromatic guide to the colours available in Fedrigoni special papers. Four packs, classified by nuances of warm, cool and neutral colours, for a total of 262 samples of paper that really enable graphic designers to appraise the best shade, the most suitable surface and the potential matches for their publication projects, prestigious packaging designs, classy brochures and unforgettable labels.

 Body Copy Text for the mail shot:

Fedrigoni is pleased to present the Imaginative Colours paper selector, an encyclopedia of colour available from the entire Fedrigoni special papers range. 
The tool consists of four fan style paper booklets, divided into sections of: warm, cool and neutral colours, containing a total of 262 samples of paper. The Fedrigoni paper selector is an essential tool for graphic designers to appraise the best shade and suitable surface for their latest projects. 
The ultimate toolkit for design and print professionals, who'll soon be wondering how they ever managed without it on their desks, a real source of inspiration for loads of creative, innovative ideas!

A new chromatic guide for Fedrigoni special papers, the handy tool for innovative ideas. 4 theme-based packs for 262 astonishing colour shades. It’s the right partner for designers and art directors to choose packaging and communication project papers: IMAGINATIVE COLOURS.

Wednesday, 2 November 2011

Brief 3 - Fedrigoni - Brief Changes

The new Fedrigoni brief for YCN came out this week, and I feel that I would be able to adapt my ideas for from the original brief to this one, so I can enter my designs into the competition. The brief focuses on the 'Imaginitive colours' range, which will allow me to carry on with my animal theme. The only thing is that the most convenient thing for this brief is producing a mail shot, I will also come up with a few more deliverables wether I submit them in the competition or not. I will re-write this brief to suit.