Sunday, 31 October 2010

Twiggy - 60's icon

I looked into some makeup tips to get Twiggy's look, she is particularly known for her eye makeup, so I will focus the 60s range on getting Twiggy's eye makeup style...

Step 1:
Apply a pale eye shadow to the entire eyelid right up to the brow line. Revlon’s ColorStay 12 Hour Eye Shadow™ in Sterling Rose (2) has the perfect mix of colours. Next, take a darker shade and using a damp cotton bud apply a thick smudge close to the upper lash line.

Step Two: Using Revlon’s ColorStay® Liquid Liner in Black (1), thickly line both the top and bottom lash line. Liquid liner can take a bit of practice to master, but this one definitely makes the process easier with its quick dry, smudge-proof formula.

Step Three
: Apply a couple of coats of the new REVLON 3D Extreme® Mascara (7) to really get the heavy eyelash look. A tip from the pros: While the mascara will give the effect on its own, if you really want to go over the top for a special occasion use tweezers to squeeze lashes together between coats to create an even thicker look - just be very careful doing it!

Tips from: (

Saturday, 30 October 2010

Alexey Brodovitch

I particularly like Alexey Brodovitch's editorial design work, with the way he manipulates the form and shape between the text and the image.


Paul Rand

Paul Rand was an influential designer in the 40's. His use of white space was a key element to his design work. And using black and primary spot colour text.

I really like the composition of this piece of work with the way the text wrap around the image . The use of white space gives a clear focus of the piece.

''In his advertising work Rand frequently used futura instead of the more common calligraphic fonts. His advertising was simpler looking and in turn more eye-catching that the typical ads. Rand brought ideas and intelligence to advertising, but kept in mind that whatever he was doing, should communicate, so the guy in the street knew what they were trying to sell. For every product he defined the problem and costumized a solution. His advertising was conceptually sharp and visually smart. Every detail was meant to attract the eye. He often divided designs into two components; a large mass that drew the attention and a smaller mass that needed closer attention.''

Lana Turner

I have chosen Lana Turner as my 40's icon, for my makeup range to be influenced by.
Known as the "Sweater Girl," Lana Turner was a popular pinup in WWII. After the war she became a genuine movie star.

My 40's makeup will be focused on creating flawless skin so I looked into some Lana Turner makeup tips..
-To recreate Lana's look you should first apply a matt foundation and then apply some translucent powder to stop your skin from looking dull.
-Lana once shaved all her eyebrows off for her movie role in the 1938 film The Adventures of Marco Polo, near the beginning of her career. Her brows never grew back properly and as a result she always had to have the drawn on.

Tuesday, 26 October 2010

Cosmetics Through History

The earliest recorded use of makeup involved the Egyptians of the 4th Century before Christ. Scented oils, sheep fat based cremes and eye paint were applied by upper class women to beautify their facial features.

In the following millenniums, women in the Far East, especially the Japanese and Chinese, stained their faces with a powder derived from rice to make their complexions a pasty white, while both men and women of the aristocratic classes in Europe applied white lead and chalk powders to achieve the same ghostly effect. The pale face was desirable, as it differentiated the wealthy from the ‘common’ workers who had sun-bronzed complexions. Another method of obtaining the desired look involved a powder comprised largely of hydroxide, carbonate, and lead oxide, the latter often leading to lead poisoning. During this same period, Greek women applied ocher clay and red iron to their lips – perhaps the first historical lipstick application.

Little changed during the dark centuries of the Middle Ages. Perfumes with alcohol bases were introduced to Europe by Crusaders returning from the Middle East in the 1200’s. In the 1400’s upper class women in England, again seeking a whiter complexion, took to applying egg whites to their faces. But the real emergence of makeup in European society took place commencing in the following two centuries, especially in France and Italy, with the former in particular being responsible for the development of manufacturing facilities for both makeup and perfumes. These were created from aromatic natural ingredients like fruits, tree bark, flowers and roots employing a very laborious blending process that necessitated the use of excessive quantities of these natural ingredients in order to produce very small amounts of products.

The use of cosmetics spread throughout Europe during the next two hundred years, with their use becoming more and more prevalent amongst all but the poorest women. And in the 1800’s, the French began developing more advanced scientific processes for the creation of new cosmetic products, with zinc oxide bases now replacing more dangerous substances such as copper and lead. And the first beauty salons made their appearance towards the end of the 19th century.

It should be noted that that at some times and places, such as in Victorian England of the 19th century, the use of makeup and other cosmetics was frowned upon and seen as proper only for stage actors and the like, being far too ‘vulgar’ for upper class society.

But the birth of the cosmetics industry as we know it today did not take place until the early 1930’s. In large part, Hollywood was responsible. Popular actresses such as Mary Pickford and Jean Harlow appeared on screen before millions of admiring women across America and Europe, introducing a modern tanned look to the masses. And Hollywood makeup artist Max Factor began using pancake make-up and other products to produce desirable looks for the cameras.

Following the end of the Second World War and with the emerging economic boom, came the growth of today’s cosmetics industry, accelerated by the new technology of television. Ads for cosmetic products, especially lipsticks and mascaras, abounded and concurrently came the blossoming of the beauty magazine industry. Since the 1970’s an abundance of new cosmetic products to meet the concerns of a health conscious public have been created, such as natural cremes and conditioners and, more recently, mineral makeup.

Today there are literally tens of thousands of cosmetic products on the market. Billboards, television, magazines, newspapers and the Internet are saturated with marketing messages for every possible sort of cosmetic need one can think of. For women, this means both more choice, and cheaper prices because of the amount of competition for the customer’s dollar. The cosmetics industry has definitely traveled a long way from the days of sheep fat cremes of the ancient world.

Vintage Ad for 'Hanes Women's Stockings'

Rossetti Gian

Thursday, 21 October 2010

Type Workshop 4

Serif typefaces, for text, are easier to read when printed...
Sans Serif typefaces, for text, are easier to read when on screen.

Justifying text: (Having the words at the begining and end of each line touching the collumn edge)
This should not be used on narrow collumns with few words on each line, as it can create gaps (rivers)

When arranging type and images on a page, there are slight adjustments that can make it work.
For example, if you have a single line relationship between the images and type. And if they are 'hanging', where the top line is equal yet the bottom line isn't.

Wednesday, 20 October 2010

For an effective, creative Advertisement

-Must be relevant to the customer
-Should contain a promise to the customer
-Must be well understood by the customer yet not talk down to the customer
-Always put the product as the main focus of the ad

Friday, 15 October 2010

Marilyn Monroe

Marilyn Monroe is still as influential to women of the modern day as she was in the 1950s. She was described as a true artsit when it came to applying make-up, as she accentuated her best features.
Both known for her beauty and hourglass silhouette, she boasted her femininity through her elegance and was protrayed as a sex siren.

Marilyn's make-up application regime was very specific.
The make-up products that were essential in helping her maintain her 'look' and how she used them:
-Blush- To enhance cheeks, shorten nose (in pink/coral)
-Illuminating powder/highlighter creme- on the cheek,eyes, nose and forehead
-White eye shadow- silky (non-creasing) applied up to the brow bone
-Brown/blue eye shadow - worked into outer crease of the eyelid
-Eye Liner- (in black/brown) to make eyes look wider:
on the upper lash line- apply from inner corner to outer and sweeping the line upwards and out
on the lower lash line- start from were the iris starts and line out, not too thick
don't join the top and bottom line on the outer edge, instead using a white highlighted pencil inbetween, sweep a little line
-Mascara/False Eyelashes - more emphasis, wider/larger eyes
Eye-lash curlers
Red lip liner- not too dark, apply to outer line of lips
Red lipstick- Marilyn used up to 5 differnt shades at once working with darker shades on the outside to lighter shades on the inside of the mouth
Lip gloss (Bees wax) - shine
Eyebrow pencil - to create emphasis and structure

and also...
Chanel No.5 perfume
Nivea Skin Moisturising Lotion

Thursday, 14 October 2010

Anti-Theft Lunch Bags

This clever, entertaining lunch bag will make sure nobody wants to steal your sandwich, with the 'mould' splotches printed onto them.

Kleenex Tissue Packaging

The fragrance of each tissue is cleverly represented by the image of each fruit, and also the shape of the box as if the fruit has been cut into a slice.

Casette Faces

These faces where created using the tape from inside the casette. No Photoshop!

IKEA Advertisement

These images are effectve because they are creating faces of the public, using the products sold within the store.

Little Fury & Help Remedies - ChappsMalina

These 'Help' remedies work well because they enable the consumer to solve their problem easily. The colour, scale and shapes on each pack all contribute with making these products work well together effectively.

Clever Bag Design

Simple - Effective

Cinnamon Packaging

This net used gives a really nice shape both 3D as an apple and 2D. I like how the cinamon stick poking out the top holds the net together. I think i'll try to recreate a similar net myself.

Cider cans

I never noticed the winkey smiley face on the word cider when turned on its side! The colour blocking is also very effective and important, to exclude the 'C' and 'I'. Very clever, simple and cute :)

Clearasil Packaging

I like the concept of this packaging for Clearsil acne pills. Where you pop the pill out, it burst that part of the image as if popping a spot. Effective and so funny!

Type Workshop 3

To work out the hierachy of a piece of work, keep looking at and then away fromw ork and count in order what you see
   -this can be affected by weight, scale, colour, position

Working with text
   -never use negative leading
   -instead to fit text in a particular space use, smaller type with increased leading/paragraphs/indents

   -used for books, magazines, because different grids can be use
   -new master - ''B Master'' go to 'layouts' -  'margin and collumns' can change grid
   -can do this many times for alternate grids

Only use line space (between paragraphs) or indent. NOT BOTH as they both create a pause.

Tuesday, 12 October 2010