Helmut Krone

I like how the car works in tandem with the tagline ' Think Small'. The composition of the piece with the car loooking small in the distance over a white background is very catching.

A.M Cassandre

The french graphic design mixed the literal with figurative, within his design pieces.

Guiness Advertisements

(Photographer - Toby Borrow, Art Director - Tom Hoskins)

The guiness pint is recogniseable as a dark glass with a white head. So within the advertisements this concept is manuipulated using different objects to ressemble a pint of guinness in many clever different ways.

Banksy

Banksys creates graffiti art in strategical places. His work is mostly of humourous scenarios, and are deffinately unique pieces of graffiti art. 

TBWA Paris

I liek the idea for this piece of advertsing for clothes design, as they used dirty marks from the ground  with simple clothing designs drawn around them. It is very humourous, clever and effective.

Kelle Rebbe

The coloured pieces from each object on the left, have been taken out and put back together to resemble another object. I think it is a very clever piece of work, that represents the 'perfect organisation' of the company that it is advertising.

Nick Knight for Alexander McQueen

Again I have an image by Nick Knight, I like he digital manipulation of this image with the pin goin through the skin on her forehead and the white eye. It gives a sence of ugliness in contrast with the beauitful garment.

Chris Clark

Chris Clark takes into consideration the typeface and its forms and manipulates this in fascinating ways, her is some he made with wooden cubes.

Tierney gearon

I like the digital manipulation of these images and how two images with different environment are merged together, forcing a relationship between the two images.

Toilet Symbols

This visual metonym uses simple female and male 'stick people' to represent the word 'toilet'. Although they do not physically show a toilet in the image, as an international symbol it is universally recognised and understood.

Apple Mac

This visual metaphor symbolises an apple, and is a sign for Apple Mac Technology. An apple does not bear any physical relations to technology. However, they are intrinsically linked and the viewer can make association with what is represents, as it signifies quality, modernism, technology, lifestyle, creativity and independence.

FedEx Express

In this logo, the visual metonym of an arrow symbol, used within the design above (betweeen the E and x) is used to make reference to the fact that the company moves and delivers things, and that the viewer will see the connection between the symbol and what the company does. I think this is a clever, simple and effective piece of design work as the arrow is a recogniseable international symbol.

Jerry Uelsmann

I think this image by Uelsmann is a visual metaphor. The image of a woman's face alone would not bear relations with a mans fist, however, when you see them together the metaphor conveys a comparison between them to represent physical abuse towards the woman.

Underground symbol

Here, the designer uses a blue bar going horizontally through a red circle. On the map of the underground, the stations are represented by a red circle and on the each particular station's name would be written across the blue bar. The symbol is also known as the roundel, and is the graphic identity for the Underground. I think it is a visual metonym because people are familiar with the image and through way of association, can make connections with this and the Underground.

Keep Calm And Carry On

A visual metonym is a symbolic image that is used to make reference to something with a more literal meaning. By way of association the viewer makes a connection between the image and the intended subject.

This poster uses the visual metonym of the crown of King George VI, with the words 'Keep Calm And Carry On' as a way of portraying a message from the King to his people that all capable measures to defend the country were being taken during World War II. In 1939 the British Government's Ministry of Infromation were commissioning propaganda posters to be displayed in the UK. However, this poster was almost unseen by the public as it wasn't officially issued, and was found 50 years later. It uses a white image and type to make them stand out from the bold red background which signifies importance for people to read. The crown symbolises royalty, and the viewer can make a connection between that and the intended subject, which is the message from the King.

James Montgomery Flagg

This similar piece released in American in 1917, a few years later than the Lord Kitchener piece, uses the visual metaphor of 'Uncle Sam pointing directly at the viewer' in tandem with the tagline ' I want you for U.S.Army'. It was used for army recruitment because the Lord Kitcheneer piece was successful in Britain. I think this piece works well as Uncle Sam is easily recogniseable tov the public as a patriotic symbol of America, and as he points directly at the viewer, you are instantly dragged in.

James Victore

Again in another piece by James Victore, the visual metaphor of 'two mating rabbits' is used with the tagline 'Use a Condom' as a humourous way of promoting safe sex. I think this works as the image of a condom is also used to transfer meaning from that to the image of the rabbits.

Alfred Leete

This term is applied when a part is used to represent the whole, or vice versa. When the main subject is substituted for something that is inherently connected to it. This substitution only works if what the synecdoche represents is universally recognized and understood, rather than taken at face value for its literal meaning.

Within this piece, it uses the visual synechdoche of an image of Lord Kitchener as a substitution within the tagline 'Britons [Lord Kitchener] want you'. It works because he was easily recogniseable to the public as the Secretary of State for War, and the way he is pointing his finger directly at the viewer, it immediately drags you in, making this the most famous image used in the British Army recruitment campaign of World War I.

James Reid

Within this piece of Graphic Design, used as the Album Cover for the Sex Pistols in 1977, the visual metaphor of the internationally recogniseable image of the Queen, used with the tagline 'God Save The Queen', is a way of capturing the energy and frustrated anger of contemporary youth-culture., during the punk movement. Through this anarchic style, it is also mocking the creative refienement of Modernism, and is doing so by defacing the image of the Queen.

James Victore

A visual metaphor is used to transfer the meaning from one image to another. Although the images may have no close relationship, a metaphor conveys an impression about something relatively unfamiliar by drawing a comparison between it and something familiar.

This poster uses the visual metaphor 'a skull pulling its tongue out' in tandem with the tag line 'The Death Penalty Mocks Justice' to exploit the power of cliches. This was a poster for the 'National Association for the Advancement of Coloured People'. I think this piece works as the skull is representing the death penalty, and as it pulls its 'American flag' tongue out, it is clearly mocking the justice within American.