Brand Identity

Liverpool English Pub:

http://www.behance.net/gallery/Liverpool-English-Pub/1657922

Wine Packaging - 7 Deadly Sins

http://www.sidecaronline.com/wine-packaging-diseno-de-etiquetas-de-vino-wine-labels-desing.htm

''The Spanish design agency Sidecar Publicidad has released a series of wine label designs for each of the seven deadly sins.  Envy, Lust, Gluttony and the rest are all here, represented in visually striking forms.  That bright, shiny gold bottle inspires envy, and the red, lingerie-laced bottle is as lusty as it gets. These label designs by Sidecar are some of the best we’ve seen, a collection where each label tells a story and the bottles come together to communicate a message.''

Anger:

Greed:

Lust:

Envy:

Pride:

Gluttony:

Sloth:

Brief 3 - Ice Cream - re-write

Changes to brief 3...

Open publication - Free publishing - More brief

Whittard

Chocolate Sins from Whittard:

A similar concept to my ice-cream parlour, with use of the 7 Deadly Sins

Which means my idea needs to be better than this!

7 Deadly Sins

Gluttony is an inordinate desire to consume more than that which one requires.



Pride is excessive belief in one's own abilities, that interferes with the individual's recognition of the grace of God. It has been called the sin from which all others arise. Pride is also known as Vanity.

Envy is the desire for others' traits, status, abilities, or situation.


Lust is an inordinate craving for the pleasures of the body.


Anger is manifested in the individual who spurns love and opts instead for fury. It is also known as Wrath.


Greed is the desire for material wealth or gain, ignoring the realm of the spiritual. It is also called Avarice or Covetousness.


Sloth is the avoidance of physical or spiritual work.

Honey & Mackie's

Some modern, fun designs for an ice cream parlour by Wink:

http://wink-mpls.com/

The Icecreamists

'The Ice Creamists' concept of boutique ice-cream is targeted towards adults, and has a very classy, upmarket feel to it.
The logo itself is quite gothic with a skull and wings, with 'Agents of Cool' as their slogan.

Her are some of their campaign imagery, which are clearly aimed at their target audience:

Baskin Robbins

The concept for Baskin Robbins Ice Cream is that they offer 31 flavours of ice cream. The number 31 was chosen so a customer could have a different flavour every day of any month. They also had the iconic pink spoon, that let people sample flavours before they decided which to buy.

BarBurrito

The bar burrito offers the 'stations' experience like subway were you can make decisions on what you want in your burrito at different points. This is a form of interaction that can intrigue customers.

BARBURRITO has a strong brand identity that is consistent across their range. Here are some imagery from their website:

 I really like the 'maths' to make the perfect burrito:

 Here they exchange letters for items of food that can be chosen to top on the burrito:

Step-by-step to eating a burrito. Simple and clear:

 Menu:

Imagery used for the range of salsa spiciness

Use of photography

Ice Cream Parlour

I found a really good design concept for an ice cream parlour that was consistently carried through a range of products:

http://eatdrinkchic.com/post.cfm/diy-ice-cream-parlour-make-your-own-sundaes-buffet-concept-for-wedding-or-party