Monday, 31 October 2011


The subway logo is both recognisable and memorable of the sandwich stores. The colours used are bold and the font is legible.

 Subway offers a dining experience that is a step-by-step to making your perfect sandwich. This is done in 'stations' were decisions are made by the customer at each one. This may make customers want to come back and try something different next time they come back.
Here it the subway process, it is simplistic yet effective:

Here is some branding of the stores:

 And soem packaging:

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