Existing Ice Cream Parlour

Branding for Ice-Cream parlours usually have a consistency to them, that their target audience is usually families with children. There is a lot of bold colours and illustrations used within the designs to give an impression of fun and simplicity.

To gain a bespoke feel to the designs for the Ice Cream Parlour, I want to try and tackle the brief with a different tact. Obviously colour will play an important role along with type and image, but I want to create different associations and connections.

Here I have looked at a few different Ice Cream Website to get a feel for their particular brand:

Cheshire Farm Ice Cream
Home Page-

Flavours-

 Interactive-

 How it's made-

 Cheshire Farm Illustrated Map-

Mr Whippy Ice Cream

http://www.mrwhippy.co.uk/index.html

Charlottes Real Jersey Ice Cream Parolour

Ice Cream Parolour London

Parolour Menu

Open publication - Free publishing - More design

London Restaurant Festive Sample Menu

Children's Menu

Frederick's Ice Cream

Marble Slab:

http://www.marbleslab.com/

Cold Stone Creamery

http://www.coldstonecreamery.com/