''Client
Théâtre National is the national theater of Belgium's French-speaking community.
Project Overview
Identity for Belgium's national theater, which was reborn in 2004 in a new location after having been dormant for years.
Design Solution
Based on the theater's nickname, "The National," we designed a masthead, referencing newspaper layouts. A distinctive diagonal cut draws attention both to the theater name and its programming. The launch campaign took inspiration from circus posters and centered on the word “Enfin!,” or “Finally!"
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