The bar burrito offers the 'stations' experience like subway were you can make decisions on what you want in your burrito at different points. This is a form of interaction that can intrigue customers.
BARBURRITO has a strong brand identity that is consistent across their range. Here are some imagery from their website:
I really like the 'maths' to make the perfect burrito:
Here they exchange letters for items of food that can be chosen to top on the burrito:
Step-by-step to eating a burrito. Simple and clear:
Imagery used for the range of salsa spiciness
Use of photography