Monday 31 October 2011

BarBurrito

The bar burrito offers the 'stations' experience like subway were you can make decisions on what you want in your burrito at different points. This is a form of interaction that can intrigue customers.
BARBURRITO has a strong brand identity that is consistent across their range. Here are some imagery from their website:

 I really like the 'maths' to make the perfect burrito:


 Here they exchange letters for items of food that can be chosen to top on the burrito:



Step-by-step to eating a burrito. Simple and clear:



 Menu:


Imagery used for the range of salsa spiciness



Use of photography




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