Thursday, 20 October 2011

Brief 1 - Imagery

After the crit I received some feedback form the laurel leaves, that they a remindful of the Fred Perry logo - which is a fashion brand. After coming up with a few ideas for images, that aren't as obviously related to graduation as things such as the cap, and scroll. I thought about the idea of using wings.

When its is time for birds to flee the nest, they fly. They prepare and learn how to survive and then they go out alone. I think this is relative to Graduation because students have done the learning and preparation at LCA, and graduation marks the day that they receive reward for their achievement, but is there time to go at it alone, they are free to do what they want to do. They have their wings. 

Wings can often have inspirational or spiritual symbolism.

Wings, often associated with birds, represent speed, elevation, freedom and aspiration.

Wings associated with angels are spiritual, symbolizing enlightenment, guidance and protection.

Wings have been used in a lot of logos for cars, to symbolise speed and freedom:

They have also been used to represent flying aircraft

Maybe creating the wings out of something more relevant to graduation may be the way to go. E.g. using ribbon. The ribbon is wrapped around the scroll and is the main things that is received on the day. The wings wrapped with ribbon would represent receiving your wings, meaning you are free.

Butterfly - Transformation.Butterfly fearlessly leaves the safety of its cocoon to meet a new world in a new form, trusting its untried wings to allow it to fly. It is a powerful symbol for anyone who's contemplating or in the midst of a major change.

Eagle - Spirit. Eagle flies fearlessly, bridging heaven and earth, and teaches us to courageously face our fear of the unknown in order to fly as high as our heart's joy can take us.

Owl- Wisdom.Owl, the night hunter, has the ability to see what others may miss. The gift of this medicine is to be undeceived by external appearances and to discover the truth beneath them.
Using the owl wings could also be related back to the Owl that represents Leeds:

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