"Although we sell to everybody – big, small, young, black, white – our absolute target market is a bit older and is comfortable with traditional media. They watch terrestrial telly more than satellite telly, they read newspapers and when they drive around they look at billboards. They are not spending hours on the internet," he says.
http://www.telegraph.co.uk/finance/2950542/If-it-aint-broke-why-Marks-and-Spencer-is-opting-for-an-old-fashioned-Crimbo.html
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