Content and Catagorisation
Form and Format
-creative packaging
-interaction
-relatiobship between content, form and format
-multiple uses (from one to another), durability
-2D to 3D - 3D to 2D
shape and structure
-range of possibilities - colour coded (100% Chocolate Cafe)
Media and Processes
-spot varnish
-monochrome
-surface/texture/stock - tone of voice - relate to form/format/content
-quality/quantity
Audience and Interaction
-surprise
-open up
Form anf Function
-something to wear
-to spread a message
-(7 steps to better listening)(YKM - skipping rope bag)
Scale and Context
-billboard - distance
-what is appropriate
-(the largest digital print possible in college is 1.2m x 20m)
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