Sunday, 22 November 2009

James Montgomery Flagg

This similar piece released in American in 1917, a few years later than the Lord Kitchener piece, uses the visual metaphor of 'Uncle Sam pointing directly at the viewer' in tandem with the tagline ' I want you for U.S.Army'. It was used for army recruitment because the Lord Kitcheneer piece was successful in Britain. I think this piece works well as Uncle Sam is easily recogniseable tov the public as a patriotic symbol of America, and as he points directly at the viewer, you are instantly dragged in.

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