Sunday, 22 November 2009

James Victore

A visual metaphor is used to transfer the meaning from one image to another. Although the images may have no close relationship, a metaphor conveys an impression about something relatively unfamiliar by drawing a comparison between it and something familiar.

This poster uses the visual metaphor 'a skull pulling its tongue out' in tandem with the tag line 'The Death Penalty Mocks Justice' to exploit the power of cliches. This was a poster for the 'National Association for the Advancement of Coloured People'. I think this piece works as the skull is representing the death penalty, and as it pulls its 'American flag' tongue out, it is clearly mocking the justice within American.

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