Sunday, 22 November 2009

FedEx Express

In this logo, the visual metonym of an arrow symbol, used within the design above (betweeen the E and x) is used to make reference to the fact that the company moves and delivers things, and that the viewer will see the connection between the symbol and what the company does. I think this is a clever, simple and effective piece of design work as the arrow is a recogniseable international symbol.

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