Tuesday, 22 November 2011

GF Smith

Here is a mail out postcard from paper manufacturer GF Smith, and they play on their ''Britishness''

''For over 100 years, GFSmith have been trading from their warehousing and manufacturing head quarters in Hull, East Yorkshire as specialty paper merchants. They source and manufacture some of the most interesting, beautiful and also unusual papers for the Graphics and Printing Industries.
GFSmith cards and papers get used in a multitude of creative ways from simple business cards, to elegant stationery and exquisite invitations. Folders, brochures and annual reports to greetings cards and packaging. 
This tradition and innovation from 100 years of experience make GFSmith some of the most unique and respected paper people in the world. As their beautiful union jack emblazoned, red, white and blue triplexed, metallic screenprinted, 350gsm colourplan mailer says…
GFSmith are British
GFSmith are privately owned
GFSmith are independent
GFSmith are 110 years old
GFSmith are unique''

Similarly to Fedrigoni they have their own swatch book tool for selecting papers, design by SEA.

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