Thursday, 29 September 2011

Leeds College of Art - Previous Promotional Materials

I asked the marketing department for any previous promotional material used for the Leeds College of Art Graduation Ceremony. The designs are made in the marketing department themselves.

Here I have imagery of the previous flyer tickets, programme leaflet, and wallet (for certificate and tickets)

Ticket - 128 x 98
Programme booklet - 200 x 210 (100 x 210 folded)
Certificate wallet - 500 x 336 (250 x 336 folded)

They each use a simple colour scheme which is scarlet, white and black.

''A lot of attention was paid to print finish, and a scarlet stock was used in a heavy weight with a gloss white foil for the type.''

Open publication - Free publishing - More graduation

They also sent me the brief used a few years ago to create this promotional material.
I found that the same material is printed off in large quantities and is used over a few years, meaning new designs are not required every year. However I am going to propose an idea for the next set off promotional material.

Here was the brief: 

Graduation Ceremony Design

Date – October 2009

Marketing Contact 
Chloe Ackroyd
Tel 0113 202 8044

Leeds College of Art will be holding their first graduation ceremony at Leeds Town Hall, 11.30am Wednesday 25th November.

Link to our Graduation Ceremony page -
The courses that will be graduating are:
- BA (Hons) Fine Art
- BA (Hons) Graphic Design
- BA (Hons) / Foundation Degree Creative Advertising
- BA (Hons) / Foundation Degree Design for Digital Media
- BA (Hons) / Foundation Degree Photography
The Town Hall was built as a statement of civic pride, visible evidence of the importance of Leeds as a major centre of trade and commerce. It is still so today, and although it is no longer the centre of municipal administration and justice it fulfills many important functions.

The Victoria Hall continues to provide a venue for concerts of all kinds. The Leeds International Concert Season, the triennial Piano Competition, the Christmas Carol Service for Leeds Schools, and recitals on the magnificent organ take place there. Prayer meetings, light entertainment, wrestling matches, auctions and dances are all held in the Town Hall.

To design promotional material and the dressing/signage of the venue for the graduation ceremony.

Key Messages
-        Specialist College in art and design.
-        Reflect our values – innovation and creativity, nurturing individuality.
-        High quality work, a reputation for excellence and strong graduates.
-        Reflect our history, tradition and present status.

Target Audiences
It is important that the promotional material appeals to our audiences.
-  Graduands
-  Friends and family of graduands
-  Leeds College of Art staff
-  Guest speakers and visitors
Design for following:
-        Venue dressing/signage
-        Graduation Ceremony brochure
-        Certificate Sleeve
-        Invitations

Leeds Town Hall is a very large venue. There are many options to dressing the venue therefore we’d like to propose 2 lists, an essential and a nice to have.
  1. Essential – minimum dressing
  2. Nice to have - expanded dressing.   

Content and Style
Consistency of visual identity must be apparent between the all promotional graduation publicity material.

A friendly but formal tone of voice should be used. This is an occasion in line with a family wedding for example.

It should be professional, considered, and innovative whilst portraying the College as a leader in art, design, media and communications education.

100% recycled paper stock will be used for printing purposes, which is usually quite porous-  certificate sleeve may come in a different stock dependant on availablility.

Existing Leeds College of Art banners will be used.

Please select colours that compliment current promotional material with consideration for replication in CMYK, to ensure consistency throughout the campaign over a variety of applications (eg. internal and external signage).

In general the font Clarendon should be used, Helvetica may be used for smaller text.

Photographic opportunities should be considered whilst designing for the venue. The mosaic logo must be present throughout venue to feature in background.

Essential information to be included
When considering the design please ensure that the following details are incorporated:
-        College name/logo – Mosaic logo should be used where possible
-        College name, address and contact details, as outlined below

Leeds College of Art, Blenheim Walk, Leeds LS2 9AQ
Telephone - 0113 202 8000

-        Visit to Leeds Town Hall Friday 23rd October at 9.30am
-        Promotional material that goes to print will be need to be complete at least 2 weeks before the event, may be sooner for the certificate sleeves.
-        Graduation Wednesday 25th November 2009

If you need any further information, please contact Chloe. 

I am going to re-write a simplified version of the brief taking into consideration the mandatories and specifications that are required.

No comments:

Post a Comment