Brian Schorn - Type Design

A type face created by surrealism inspired designer Brian Schorn. Each letter contains aspects of the next letter visible within its structure.

Addmorph specimen sheet :: 1993

Dorota

Dorota

The 5 Book

The 5 Book by Dan Zadra


''

exciting and satisfying years of your life—or just another five years. Letthe 5 book be your guide. Graduating from college? Considering a new career? Inspiring your sales or service teams? Setting goals for retirement? Here’s your inspiration. The 5 book is your "playbook for life." It features thought-provoking quotations and real-life examples to serve as both a spark and a road map for what’s exciting in your life. ''

DNA of Design

http://www.dnaofdesign.com/

D&AD Pin Up

Good/Bad Typography in brands

Good Type:

The typography for 'Disney' works because its personality represents the product perfectively. It is bold, curved, with soft fluid movement, and is fun and playful. Just like the Disney cartoons.

Bad typography:

The original typography in the logo works well for the 'Gap' Brand, the use of serif and uppercase gives a important feel to it, yet is simple and clear. The brand is for clothing, that is of good quality, basic, casual clothing and essentails.

However the new logo that they unveiled, consisting of Helvetica typeface (a common typeface used amongst graphic designers) was not as effective. This was not just because most people are  identifiable with the original logo because it is so well established, but becuase the typeface does not retaint he same personality of the brand. Less to say it was scrapped.

Good/Bad Type Poster

Good typography is invisible - Bad typography is everywhere

Get Britain Working - Conservative Party Advertisement

Within this video, the aim is to persuade people to vote for the Conservative Party, through making bold statements and bringing important issues about work, to the publics attention. I think it is aimed towards people who pay tax, in comparison to those who don't, who are recieveing benefits. Being in the form of a video, it is seen on screen on TV's. The audience who recieve this are supsoe to interact with it by being persuaded to vote for Conservative.

Design for Special Events (Books)

This piece of GD is an invitation to the '2006 Spirit of Life Award Dinner'. The design for this event has a distinct LA look, with a simple black and silver colour scheme, with refined lettering foil-stamped and embossed, to embody the elegnace and sophistication of the occasion. The audience who recieve this are supose to realise the formality of the event.

Wallace Church Baseball (Wallace Church Inc)

This piece of GD is more image based as the audience is supsoe to interact with it by using the image 'tags'. The images represent confectionary picked up from a baseball match, with a calender of the baseball matches inside the wallet. It is clearly aiemd at NY Baseball fans.

Trillix Tailgate (Tailgate Marketing Group

Image and type based.

Social Entrepreneurship Conference in India (UMS Design Studio)

Image based

Brent Bolthouse's Birthday (Kira Evans Design)

Image and type based.

Arts Desire The Art and Wine Auction (TOKY Branding + Design)

Type based