Brief 2 - Fedrigoni - Animals

I have decided to use 4 animals, to represent each book of the 'Paper Selection Tool'.
These books colours are Warm, Cool, Neutral Browns, Neutral Greys, so I wanted to use animals with recognisable patterns/features in these colour ranges.

One idea I had was to use fish in the 4 colour ranges to have an Aquarium theme, however it was hard to find appealing fish in brown colours.

I also looked at animals that are at the zoo, that have recognisable colours for each paper selection book.
I feel these work better, and the animals that I want to use to promote the Tool are:
Warm - Tiger
Cool - Peacock
Neutral Brown - Giraffe
Neutral Grey - Zebra

Open publication - Free publishing - More animals

I also want to look into colour gradients for each of the colour books that could be re-produced use ding the process of screen printing, to represent the range of shades.

The colour gradients:
Warm - pink, red, orange, yellow
Cool - green, blue, purple
Neutral Browns - brown, beige, cream
Neutral Greys - white, light grey, dark grey, black

GF Smith

Here is a mail out postcard from paper manufacturer GF Smith, and they play on their ''Britishness''

''For over 100 years, GFSmith have been trading from their warehousing and manufacturing head quarters in Hull, East Yorkshire as specialty paper merchants. They source and manufacture some of the most interesting, beautiful and also unusual papers for the Graphics and Printing Industries.

GFSmith cards and papers get used in a multitude of creative ways from simple business cards, to elegant stationery and exquisite invitations. Folders, brochures and annual reports to greetings cards and packaging. 

This tradition and innovation from 100 years of experience make GFSmith some of the most unique and respected paper people in the world. As their beautiful union jack emblazoned, red, white and blue triplexed, metallic screenprinted, 350gsm colourplan mailer says…

GFSmith are British
GFSmith are privately owned
GFSmith are independent
GFSmith are 110 years old
GFSmith are unique''

http://www.carryonbritain.co.uk/archives/2009/07/products/great-british-paper-made-by-gf-smith

Similarly to Fedrigoni they have their own swatch book tool for selecting papers, design by SEA.

Brief 2 - Fedrigoni - Re-write

Changes to Brief 2

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Point of Sale

http://retaildesignblog.net/2011/10/12/draw-in-light-branding-by-we-are-useful/

Origami Animals

Flamingo:

http://www.youtube.com/watch?v=wuM0Qqx45zw

Fedrigoni - Imaginative Colours Tool

Starting from the brand-new Imaginative Colours system, a chromatic guide to the colours available in Fedrigoni special papers. Four packs, classified by nuances of warm, cool and neutral colours, for a total of 262 samples of paper that really enable graphic designers to appraise the best shade, the most suitable surface and the potential matches for their publication projects, prestigious packaging designs, classy brochures and unforgettable labels.

 Body Copy Text for the mail shot:


Fedrigoni is pleased to present the Imaginative Colours paper selector, an encyclopedia of colour available from the entire Fedrigoni special papers range. 

The tool consists of four fan style paper booklets, divided into sections of: warm, cool and neutral colours, containing a total of 262 samples of paper. The Fedrigoni paper selector is an essential tool for graphic designers to appraise the best shade and suitable surface for their latest projects. 

The ultimate toolkit for design and print professionals, who'll soon be wondering how they ever managed without it on their desks, a real source of inspiration for loads of creative, innovative ideas!

A new chromatic guide for Fedrigoni special papers, the handy tool for innovative ideas. 4 theme-based packs for 262 astonishing colour shades. It’s the right partner for designers and art directors to choose packaging and communication project papers: IMAGINATIVE COLOURS.

http://fedrigoni.tumblr.com/

Brief 3 - Fedrigoni - Brief Changes

The new Fedrigoni brief for YCN came out this week, and I feel that I would be able to adapt my ideas for from the original brief to this one, so I can enter my designs into the competition. The brief focuses on the 'Imaginitive colours' range, which will allow me to carry on with my animal theme. The only thing is that the most convenient thing for this brief is producing a mail shot, I will also come up with a few more deliverables wether I submit them in the competition or not. I will re-write this brief to suit.

Open publication - Free publishing - More brief

Paper

‘Digital Confetti’ by Matt Watkins. Printed on PhoeniXmotion Xenon by GF Smith.
''
The fourth Ten collaboration is between Ben Tufnell and Matt Watkins from Haunch of Venison and is in response to a project by Scottish artist Katie Paterson. The work, titled ‘100 Billion Suns’, sees Paterson produce a grid of die cut colour swatches to create individual sets of 3,216 pieces of bespoke confetti that were then fired from a hand-held confetti cannon. ''

http://www.team-impression.com/ten/venison-paterson

Fedrigoni's Gelateria

OUGD301 Briefs

Brief 1:

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Brief 2:

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Brief 3:

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OUGD301 Proposal

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OUGD301 Research

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